Innovative Marketing Campaign: Finnair Surprise Bollywood Dance ‘Om Shanti Om’ on occasion of India’s Republic Day

January 26, 2012 by Vallabh Rao

Pride about our country and culture is something we as Indians value a lot. Finnair through this campaign hopes to tap into that while using the power of Youtube and social media to get positive publicity about itself in India. Many of my Facebook friends are sharing this video already and many media outlets have written about this. Seems like a brilliant move to publicize the brand by producing video content that has the power to go viral.


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